Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees

Fiche technique
Auteur : LIPP Doug Nombre de pages : 256
Editeur : McGraw-Hill Dimensions : inconnues
Thème : The Walt Disney Company Poids : inconnu
Date de publication : 29-03-2013
ISBN-10 : 0071808078
Edition : Première édition ISBN-13 : 978-0071808071
Couverture : Couverture cartonnée Prix d'origine : 27$ / 21,13€
Langue : Anglais Prix d'occasion : inconnu

Résumé de l'éditeur

Leadership lessons from the iconic brand you can use to drive Disney-style success!

In helping Walt Disney create “The Happiest Place on Earth”, Van France and his team started a business revolution in 1955 that eventually became the Disney University—the employee training and development program that powers one of the most famous brands on earth.

Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney Culture and describes the company's values and operational philosophies that support the world-famous Disney brand.

Doug Lipp is an internationally acclaimed expert on customer service, leadership, change management and global competitiveness, specializing in the lessons he learned at the Disney U.