| For years, the Disney Institute has offered seminars to scores of business professionals who flock to Walt Disney World in order to learn the techniques and philosophies that allow The Walt Disney Company to achieve extraordinary success. The Institute's seminars are designed to share with other companies the insights of Disney's approach, so that those companies can increase productivity and eventually reap similar benefits. Companies that have participated in the seminars include American Express, AT&T, Ben & Jerry's Ice Cream, Blockbuster Entertainment, Eastman Kodak, Ernst & Young, IBM, Mobil Oil, Nordstrom, Ritz-Carlton, Saks Fifth avenue, Sloan-Kettering Cancer Center, SmithKline Beecham, Target, United Parcel Service, Yosemite National Park, and many more.
Be Our Guest features anecdotes and case studies from various companies that describe how they adopted the techniques learned in the seminars to create an environment that nurtures success. Business professionals from all industries in the U.S. and around the world will be eager to explore tried-and-true methods of assuring customer loyalty. |
